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At long last, Gmail has provided a simple way to include different fonts, images, links and more to your signature. Previously this was done using Google Docs and some other tricks. Now you can simply go to Settings, scroll down to the Signature section, and format your signature just like your message with the WYSIWYG, or What You See is What You Get, editor.
Another nice feature is that you can now use a different signature for each account, if you have multiple accounts feeding in to a single Gmail account. Me? I have about 11 at this point. Some share a common theme, but I prefer others to be specialized, including a unique title, link, phone number, or tag line associated with my organizational presence. My signature for chuck.tomasi@gmail.com is different than my gpodcast@gmail.com address because they generally serve different purposes and audiences, yet thanks to Gmail, they end up on the same central point for me to read and manage. Even better, when I switch accounts while composing or replying to a message, Gmail automatically switches the signature accordingly. Now how cool is that?
Here’s a quick reminder on email signature etiquette. Unless you have a compelling reason, try to keep your signatures to 4-6 lines of text. Typical signature elements include your name, phone number, email address, website, title (if you’re affiliated with an organization), if it’s personal email, perhaps a favorite or thought provoking one-line quote. Too many times I’ve seen signatures that are longer than the messages they convey. Gmail also allows you to add images to your signature. While this seems like a good idea at first, I occasionally see an email client that includes the image as an attachment rather than in the signature where you expect it. Also remember, Gmail doesn’t display images in messages unless you are in the recipients contacts list, sent that person a few email already, or have previously agreed to always accept images from that person. In which case, the effectiveness of the image is somewhat diminished.
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